Deep Learning For Real-Time Human Activity Recognition On Mobile Phones How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

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How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

With the help of AI or artificial intelligence, the e-commerce industry can improve the customer experience through personalization, target potential customers to increase sales, and recommend those products based on their purchases and browsing behavior.

According to an article published by Business Insider, as early as 85% of all customer interactions will be managed without human support by 2020. Considering this growing trend, many e-commerce businesses have started using various types of artificial intelligence technology to understand them. better customers, offer them better user experience, and generate more sales and revenues.

In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:

1. Customer-centric approach

It often happens that customers, after browsing the e-commerce site for a while, give up their search and leave the site. This usually happens when customers can’t find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.

By narrowing, understanding, and ultimately improving search results for online shoppers, AI can help e-commerce businesses combat the problem. Using machine learning, the AI ​​infrastructure, websites, and apps can include visual search elements that the world sees as consumers. It can help businesses design and develop a customer-centric experience using advanced image and video recognition technologies.

In this way, e-commerce businesses can ensure good customer retention rates.

2. Chatbot Experiences

Have you ever tried the customer care services of a business? How do you feel when your call is on hold and you have to wait several minutes before connecting to a human representative? Annoying, right? You can then try to reach the business with unlimited emails in hopes of a reply, which usually takes at least 48 hours. Such issues result in bad user experience. Therefore, Human Powered Live Chat and Artificial chatbots are gaining a lot of power to improve customer service.

chatbots are computer programs created to communicate via audio or text to automate communications and create personalized customer experiences.

With the help of chatbots, businesses can provide customers with truly 24×7 customer service with personalized offers.

3. Identifying the audience

AI also facilitates the lead generation capability of e-commerce businesses. AI solutions for marketing, sales, and CRM can help businesses in predictive marketing. AI helps marketers meet customer demands by providing services and real-time solutions to queries. With AI, a business also gains predictive capabilities by calculating the likelihood of a customer buying.

4.Chat platforms

AI provides communication platforms such as Amazon Echo or Google Home that allow buyers to run a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, buyers can talk to a robotic machine to get answers to questions about the goods.

5. Experience Virtual Mirrors

It is an engineered entity that resides in software that relies on communication to communicate with a human being. With the help of artificial intelligence, shoppers can actually “try on” clothes to get an idea of ​​how the clothes look in different colors. For example, Lenskart offers real-time mirrors for shoppers to try out different features on screen, giving them an idea of ​​how those features will look in reality.

Therefore, Artificial Intelligence gives an advantage to e-commerce businesses to improve the user experience with virtual mirrors.

6. Gesture Recognition

Artificial Intelligence improves the shopping experience by translating specific gestures into orders so customers can find the exact product they are looking for.

7. Best recommendations for buyers

With the help of artificial intelligence solutions, effective brands track large collections and results to predict customer behavior and provide relevant and useful offers to all buyers. Thus, Artificial Intelligence plays an important role in providing a “personalized shopping experience” for consumers.

8. Quality Product Description

Preparing accurate and SEO-friendly descriptions for all items can be time-consuming and expensive. Artificial intelligence helps combat such activity by analyzing key features to design customized product descriptions and create quality product descriptions without human intelligence.

SOLUTION

Artificial Intelligence and Machine Learning deliver exceptional user experiences to shoppers. Today, e-commerce business is booming and more and more consumers are adapting to this online shopping trend. In such a golden scenario, Artificial Intelligence plays a really important role in understanding the buying behavior of buyers to create personalized experiences. If you have an e-commerce business, contact the best E-commerce Web Design Company Delhi provider at a competitive price. To compete with e-commerce giants like Amazon, businesses must adopt AI and implement artificial intelligence into their business processes as soon as possible.

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