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10 Key Steps to Turn Your Mobile App Idea Into Reality
Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers. However, people are unaware of the steps or process required to turn a mobile app idea into reality. Due to the lack of skills and knowledge among startups and established companies, most of them don’t know how to go about app ideation.
I have helped many companies build their mobile app. Here are 10 key steps that I have followed in my 6 years of experience. I believe my list can help anyone from any industry make their mobile app idea a reality.
Step 1: Write your feature list
Understanding your thinking starts with taking some notes. First of all, you should write what comes to your mind. Writing the feature list on a piece of paper helps you focus on your idea and expand it. I recommend writing your thoughts several times and in many ways. This list will also help when you discuss with your co-founders, designers, investors or developers; they will all want it. Note that you must sign an NDA for them before you share your feature list. Your feature list should be clean and simple. Also make sure that it has popular and unique features, which will play a major role in the success of your product.
Step 2: Do market research
After writing your strong list of features, you’ll want to conduct market research to find out the competition, trends, and market needs. Make sure that there are no similar applications in the market. If available, find their reviews, ratings, reviews and what’s missing in them. Add features to your app to make it unique and more attractive to your audience. After market research, you should update your feature list.
Step 3: Identify the user/audience
It is very important to find out who will use your app and who will be the audience for your product. Your users belong to a specific industry, gender, region, age group, existing customers, income group, specific profession, or other group. Once you know certain demographics about your audience, you can learn what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your entire project revolves around user engagement. You can also conduct focus group studies to find out what your audience likes or dislikes. Your audience will decide the success of your product, and this insight from audience research can go a long way in defining product success.
Step 4: Identify the monetization strategy
Earning money is the greatest reward and gives energy to your thinking. You can monetize your app idea in several ways: subscription fees, in-app purchases, in-app ads, user data, sponsorships. You want to know which one works for your app, audience and market. Launching a paid app doesn’t work these days, but you can make the app free with an in-app purchase option for more functionality. In-app ads are also losing their luster these days due to user experience. Having user data becomes a great monetization technique, as you can use it to earn indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to choose 1 or 2 techniques that will give you a good return on investment.
Step 5: Create a rigid frame/frame
Maybe you haven’t done it before, or maybe you don’t know how to do it. However, a rough map or wireframe helps you define the concept and refine your product requirements. You can draw a rough outline using paper and pen, while a wireframe can be created using online tools. Once you start making an outline/wireframe, you will be able to further refine your application idea and list of features. Also, this helps you to decide the right navigation of the application. You don’t need technical skills for this step, but you do need a common understanding of how navigation works. Your wireframes, along with your feature list, will give you the best features to build your mobile app.
Step 6: Approach local mobile app developers and get estimates
Once you have your first draft of your feature list and wireframe, you’ll want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should look for local sellers and some global sellers and reach out to them. Once you shortlist 5 to 6 good vendors, get them to sign an NDA and send them the details of the project. A good salesperson should check your details and ask you a lot of questions. You need to make sure that you answer them in detail so that your idea is fully communicated. A good salesperson should also be able to give you some suggestions to improve your thinking. You need to get and compare offers from multiple vendors, in terms of time and cost for development. You should check vendors on their past performance, process, price, time, testimonials and willingness to work for you. Finally, you should be able to choose one vendor and start working with them.
Step 7: Complete the UI/UX
Once you have chosen the company, you should work with them to create the UI/UX of the app. You must first create a detailed wireframe of the application for them so that you can visualize every screen, function and flow of the application. After researching, you can decide to add or remove features. Once the wireframe is complete, you want to create the visual design of the application. It should provide color, theme, font and visual appeal for your idea. This step will give you a near-final picture of how your mobile app will look and flow. Upon completion, your vendor will review the progress schedule, timelines, and costs. If the first time/cost estimate is inflated, charge more or cut some features. You want to give your mobile app developer the right value.
Step 8: Develop and test the application
Let your app developer start building the app for you. They should be able to send you the app (in development) every week and you should be able to test and give them feedback. It is very important for you to QA the app as they develop it, as this helps you check the quality, cost and timeline, and find out if the mobile app needs some tweaks. You can also include your friends in the test. If you come up with new features during development, discuss them with your app developer and get a time and cost estimate. If it fits your budget, do it right away. If not, wait for the next step.
Step 9: Launch the app and sell it
Once you’re satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some advice from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who might be interested in your app and write about it. A press release on a free website or a paid website can be very useful. If you have more in your budget, you can hire a PR or app marketing company.
Step 10: Gather market feedback and prepare for the next step
After the first launch and marketing, you can collect user data, market response and demand. If you get a good response, you can plan the next step for the application. Repeat Steps 1 to 9 for the next step. This time, you should be able to do them much faster and more efficiently. If the application is not well received in the market, find out what is hindering growth and have an action plan.
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