Delete Photos On Phone.If They Are On Goofle Photos.Com How to Improve On-Page SEO

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How to Improve On-Page SEO

“How long will it take to increase search engine ranking?” – this million-dollar question haunts every business owner. But, unfortunately, there is no magic button to push that can rank your website in the top position.

However, we can’t beat the concern of business owners to increase their website listing. According to a survey by Infront Webworks, Google’s first SERP (Search Engine Results Page) receives 95% of website traffic.

Now, this might immediately remind you of PPC (Pay-Per-Click). Many website owners spend a lot of resources on PPC to quickly occupy the top ranks. While this can certainly attract a lot of exposure to your website in a short period of time, advanced users generally tend to avoid advertising sites and prefer to check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO results get 8.5x more clicks than paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is allocated to SEO efforts. This means, the strategy that is more than 5x more effective, SEO, only receives 1/8 of the resources spent on the market!

While PPC can increase the rank instantly, SEO helps to maintain the rank and that too, at a lower cost. That is why we strongly believe that PPC has not affected SEO communication.

Although we have already mentioned that there is no magic, there are definitely some strategies that you can adopt to increase your organic ranking. One of them is to improve your on-page SEO.

# How to improve On-Page SEO?

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine ranking and thus drive organic traffic. But sometimes, SEO best practices recommended by random practitioners can be misleading. No worry. We got you. Our comprehensive guide will walk you through several on-page SEO tricks recommended and practiced by experts at every top SEO agency that you should follow if you’re trying to get your website found on Google. do better

1. Create High Quality Content

Content is the heart of on-page SEO. Google always prioritizes high quality content. Informative and user-friendly content automatically attracts more viewers and thus ranks higher.

The first step to creating quality content is to choose topics and keywords. The following tips will help you create great content:

Keyword optimization

With many complex algorithms, Google is constantly getting better at understanding searchers’ intent. Now it does not just link to popular keywords but provides quality content that can meet the needs of users. One of Google’s primary goals is to enhance the user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. That’s why it’s important to learn the ideal keyword density before writing a piece of content.

Additionally, the Panda algorithm evaluates a website based on the quality of its content and pages with high-quality content are often rewarded with higher rankings.

Our recommendation is to do keyword research and include long-tail phrases. These keywords are more specific and closer to the search queries. Also, make sure the keywords fit naturally or organically into the content and don’t appear forced.

Increase relevant, engaging and high quality visual content

Images register more effectively in the human brain. Our brain can process visual images 60,000X times faster than text. Additionally, a study by Venngage states that visuals can increase the desire to read content by 80%.

When you upload visual content, make sure to optimize them properly. For example, the image without affecting its quality and making sure that it does not take a long time to load. While JPGs are used for high quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt (alternative text) tags to tell search engine spiders what the image is about. Below we will discuss Alt-text images in detail. So keep reading.

Include qualified CTAs

Include Calls to Actions (CTAs) to drive traffic to product and offer pages. This can effectively help in driving conversions thereby increasing ROI (Return on Investment).

Page content is central to all on-page SEO processes. Other on-page SEO elements derive from the content of the page, so invest sufficient resources and time to develop and optimize it.

2. Site Architectural Elements

Web architecture elements define the components of your website and individual pages. How you structure your website helps Google crawl your pages and content.

Page URL

Page URLs should be easily understood by readers and search engines. When you create subpages, blog posts, and other types of internal pages, these are also important in maintaining the site’s hierarchy.

https://moz.com/blog

In this URL, blog is the sub-domain and “moz.com” is the domain. Check out the following tips to write SEO-friendly URLs:

Delete unnecessary or redundant word

Use “https” if possible because Google uses it as a positive ranking factor.

Internal Links

Internal linking refers to the process of linking to other pages on your website. This is important for on-page SEO because internal links send traffic to other sites on your site and intimate Google that your site is helpful and valuable. However, make sure the links are relevant to the topic of the content as stuffing irrelevant internal links will affect the user experience.

As we mentioned earlier, enhancing the user experience is a major concern for Google and so should be yours. So, link only those pages that can really help readers to know more about a particular site. Only then can you expect to drive higher traffic to those pages. If users find linked pages that are not relevant, they will leave the page to increase the bounce rate. Also, it will have a negative impact on your brand.

Check out the blog and learn how to audit internal links – https://www.searchenginejournal.com/audit-internal-links/304303/

Website Speed

Did you know that 40% of customers don’t wait more than three seconds for a page to load (source: Hoboweb)! This number illustrates the importance of page speed optimization to enhance user experience and increase retention rate. You can check website speed using Google’s PageSpeed ​​Insights tool.

Code optimization is a popular strategy to speed up load times. You need to remove line breaks, unnecessary spaces, and paste the code. It is also a good practice to place JavaScript files at the end of the web page so that they can be loaded later without delaying the display of content on the web page.

Mobile Responsiveness

With mobile devices generating approximately 51.51% of global traffic (source: Statista), it has become very important for business owners to develop mobile friendly websites.

It is important to choose the right website design, theme, and content layout that is easy to read and navigate on mobile devices. Also, if you are unsure about your website’s mobile responsiveness, use Google’s Mobile Friendly Test tool.

3. HTML elements

HTML elements refer to elements in the source code of a web page. (Quick note: To check the source code, right click on the page > view page source)

Title Tag

The title tag or page title is a brief description of each web page that appears at the top of the browser window. The title is the first sign for search engines and visitors that they can see on the relevant page. Here are some best practices to optimize the title tag:

-Keep it under 70 characters. Longer titles can be truncated in search results.

-It is better not to fill the title with keywords because it provides a spammy and poor reading experience.

-Make sure the title is relevant to the page.

-Do not use all caps while writing the title as it affects the readability.

Meta description

A meta description is a short and concise description of a page that appears below the title in search results. It can affect Click Through Rate (CTR) because an interesting and relevant meta description has a better chance of driving traffic than a random and random one. Therefore, it is important to optimize the metadata.

Here’s how you can create a proper meta description:

– Write a concise description that highlights the USP of your product or service.

-Make sure the meta description stays within 160 characters.

-Avoid using characters like “-“, “+”, or “&”.

-Includes the entire keyword or keyword phrase.

Image Alt-text

Image Alt-text for images is SEO. This will help Google to accurately describe the content of the image. Even if the image fails to load due to some technical error, Google can still read the alt text and help rank the page.

Remember the following points when adding image Alt text:

– Make it specific and descriptive.

– Make sure it fits the picture frame.

-Keep it under 125 characters.

-Use keywords sparingly and don’t fill them in. If these do not come together naturally, try to use semantic keywords or the most important terms in a long phrase.

We understand that when it comes to optimizing your website there are many tasks to be performed. And that is why we recommend you to outsource SEO services from any reputed SEO agency.

Disappointment

After completing your SEO plans, apply these strategies to your website. Remember that SEO is not a do-it-and-forget deal. Therefore, you need to constantly monitor and modify current SEO strategies to keep your page relevant at all times.

Hopefully our guide has helped you understand how to gain a competitive edge with advanced SEO tactics. Still, if you have any questions, reach out to us.

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