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SEO Tips to Improve Your Search Engine Rankings
Another year has passed, and with the series of Panda ranking algorithms that Google released last year – changing and rebuilding the SEO campaigns of many search engine optimization companies and making the work of professional SEOs much more difficult – it has become much more difficult and it is more difficult to obtain, maintain and improve your rankings in the main search engine results pages (SERPs).
To survive in this world dominated by the Panda algorithm and against the stiff competition of thousands of websites out there in the vast area of the world wide web, a search engine optimization expert needs to make website improvements to improve its search engine rankings. add .
Here are some SEO strategies to improve your search engine rankings:
Do an SEO audit. A maintenance plan is necessary to keep your website relevant with high-quality content, gain links and new visitors as well as keep visitors satisfied and traffic from search engines. In order to create an effective and targeted SEO maintenance plan, you need to know what is wrong with your website and what needs to be done.
For this, a search engine optimization expert must perform an SEO audit. Playing to your site’s strengths, optimizing your site, and improving your search engine rankings is an important part of SEO. Before you endlessly pursue external links, it is fundamentally important to have your website reviewed and evaluated.
Provide Quality Content (Check for Duplicate Content)
The ultimate goal of Google’s Panda algorithm updates is always to provide its users with quality relevant websites. Google has always emphasized these things about the reason for the avalanche of Panda updates. So if you want to improve and compete against thousands of competitors for the top ranks of the SERP, as well as be able to meet the criteria set by Google Panda, you must have relevant, interesting web content. , provide high-quality on trend.
Regularly check for outdated content, remove dead or useless pages/sections, and check for duplicate content regularly. Remember that there are no SEO benefits to many pages that users never see and search engines do not send traffic to.
Improve Internal Communication
To do this, make sure to use keyword-relevant anchor text. Make sure the keyword(s) you’re trying to rank for is the same one you’re using as your anchor text (the text inside the link). In doing so, SE spiders will be able to understand what your landing page is; thus, increase the power of your content line for that phrase. Another way is to use absolute URLs – the complete internet address that specifies the exact location of a website file/directory. In this way, it will help the spiders to determine exactly where the page is on your website, and if your content is copied, then at least the links will return to your website.
Another is to use text menus because search engine spiders still have a hard time understanding non-text navigation menus. Clean up your links because SE spiders really don’t like to hit a dead end when they’re browsing your site. And the cause of these deaths are broken connections.
Clean Up Your Link Structure
Your CMS or Content Management System – a system of methods for managing online content, services, and collaboration – largely determines your URL structure. It doesn’t have to be just the shorter folder/folders. If possible you should avoid using dates or series of numbers that look like dates. Also, all dynamic URLs should be converted to static ones to make them user and search engine friendly.
Make your website mobile friendly
With so many people using mobile devices to shop, it’s best to make your website more mobile-friendly.
Now, with Google having a new crawler, a new user-friendly update that can recognize mobile content and separate it from desktop content, it’s best to optimize your sites for mobile users.
Rate your website speed
Make sure you get your page and website up to speed as quickly as possible. Google has always been obsessed with speed in its products and on the web. And with the release of their new benchmark in their search ranking algorithms, site speed, now you need to speed up your site. You can do this by using Google Webmaster Tools and adding a sitemap to your blog.
Check the performance of your website regularly. It seems that Google considers 1.5 seconds or less to be a good load time. You can also compress any large images and simplify your code to help speed up your site.
Review and improve your Social Media strategy
Now is the time for social media sites. With the growing popularity of Google+, Facebook, Twitter, and other social media sites, it’s no wonder that very few websites have benefited from social media engagement. In addition, since Google has started to show Google+ and Pages on the search results, it is necessary to have a social media account and improve these accounts.
Stay Up-to-date on SEO Trends and News
With Google regularly rolling out Panda updates every now and then, it’s a smart move to stay updated on them.
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