Deliver Your Leads In Real-Time To Your Clients By Phone 10 Ways Technology Can Increase Your Sales

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10 Ways Technology Can Increase Your Sales

1) Get email addresses from all prospects and customers.

Constantly work on building your network and getting email addresses. Ask for email addresses! Email marketing is very cost effective and effective when done right. Do not send email solicitations more than every two weeks and follow all regulatory guidelines set forth in the CAN-SPAM Act.

The main aspects of the law are:

a) Do not use false or misleading header information – you must have a valid From: address.

b) Do not use misleading subject lines – the subject of your email should be relevant to the content of the email.

c) Provide your recipients with an opt-out – provide your customers with an email address or a link so that they no longer receive email messages from you. Fulfill their wishes.

d) Identify your email as an advertisement.

2) Development and distribution of monthly e-newsletter.

E-newsletters allow you to communicate valuable information to your customers about market conditions, area news, division updates, industry trends, active listings, and more. Your email newsletter should allow you to build a long-term relationship with your client by delivering consistent value. added information. You should stick to about 80% value-added information and 20% advertising. Content is King!

NOTE: You have limited distribution capabilities if you distribute large amounts of email through your company’s email server or through your Internet service provider’s email server. If you send a large amount of e-mail your e-mail service provider may cut off your internet access because they believe you are spamming. You can get around this limitation by scheduling your email newsletter delivery every 15 minutes. SmartSerialMail allows you to track your email distribution based on a pre-defined schedule and send a large number of emails over a long period of time.

3) Customize, customize, customize.

As I mentioned earlier, content is king! However, content doesn’t just win that day. Your content should be tailored to your customers’ interests. Segment your customers in your database according to their area of ​​interest. For example, you may deal primarily with real estate investors. Some investors may prefer to invest in single-family homes while others may prefer to invest in multi-family properties. You should develop two separate e-newsletters with customized content for each group. You will create more value for your clients, increase your promotional effectiveness and learn better about the different types of products within your real estate market.

4) Use software to stay organized.

Every day we try to achieve more in less and less time. Most people try to succeed by working harder every day. You should work harder. You need to work smarter to increase your productivity by taking advantage of new technology. This is called leverage (do more with less effort). In particular, you can use the calendar and contact management capabilities within Microsoft Outlook or purchase a Customer Relationship Management program such as ACT or Goldmine. All these applications work very well. The key is to learn one and use it fully. You will be more productive and successful.

5) Know Your Market – Research and Analysis.

Good market research and analysis can greatly enrich you and your client. The role of market research is: financial feasibility, location/site analysis and market analysis. You should be able to identify supply and demand by product type (single family, multifamily, office, industrial, warehouse) within your market. This will allow you to unlock hidden investment opportunities for your clients.

There are many firms that provide market research and analysis. You can also buy market research reports online.

6) Automate Your Business.

Automation is a mechanism that you should strive to achieve throughout your business. Ask yourself “What are the routine tasks I do every day?” Then ask yourself, “How can I automate these routine tasks to be more productive?” The answers to these questions can change the course of your entire business!

You can use new technology to automatically send emails based on a predefined schedule, deploy and distribute reports throughout your organization, and remind yourself, your team, and your clients about scheduled meetings.

7) Use a virtual office.

A virtual office allows you to work from a remote location as effectively as you can from your office. Virtual office technologies give you access to all your computer files, software and resources through a secure internet connection. You can work effectively from virtually anywhere in the world that has an internet connection.

If you have a small business (less than 75 employees) I recommend the Microsoft Small Business Server. This server offers your organization an all-in-one solution for file/print sharing, email, firewall and remote access. The cost is very affordable and it can scale as your organization grows.

8) Go Global.

Today we live in a global economy. The state of our economy affects the state of other countries’ economies and vice versa. Globalization can offer great opportunities to real estate professionals. For example, the US Dollar has fallen significantly against many other currencies around the world. This allows foreign investors to buy real estate in the United States at a significant discount. Additionally, the average cost of a single family home in the United States is much lower than the average cost of a single family home in many other developed countries.

You can use the internet to reach these global markets with search engine optimization, pay per click advertising and virtual meeting software. Search engine optimization allows your prospects from all over the world to find your website. Your prospects enter the keywords (Myrtle Beach Real Estate) into a search engine like Google and your website appears on their screen. Pay-per-click advertising is a form of online advertising in which you pay each time a customer clicks on your ad. The best provider of this service is Google AdWords. Virtual meeting software allows you to give a proposal to a developer who lives anywhere in the world. Includes a virtual meeting program: http://www.gotomeeting.com

9) Measure Development Effectiveness.

Remember the old saying “If you can’t measure it, you can’t manage it”. This is more true today than ever. You need to use technology to measure the effectiveness of the promotion. You can use your database management system to track the effectiveness of the promotion. For example, most Customer Relationship Management software allows you to enter your lead source for your contacts and then run reports on the number of leads generated from each lead source.

You can also use phone call accounting systems to measure the effectiveness of the promotion by tracking the number of phone calls received for specific numbers. You can purchase a unique phone number for each of your marketing campaigns and set up the phone number in your phone system for tracking purposes. When your prospect responds to the marketing campaign and calls the unique number, the call accounting system tracks the number of calls received and gives you an accurate report of the leads generated. You can then follow the prospect through the rest of the sales cycle to determine your cost per lead, cost of sale and overall return on investment of your marketing campaign.

10) Integrated technologies.

The techniques I’ve described are very powerful individually, but when combined they can revolutionize your life and business. For example, you can easily learn to use a Customer Relationship Management system and maybe grow your contact database, but you have very little leverage.

The real power comes when you integrate your customer relationship management database with monthly email campaigns, search engine optimization, pay per click advertising, live web chat, and virtual meeting software. The combination of these technologies will dramatically increase the number of leads generated, reduce the amount of time needed to take a prospect through the sales cycle and provide you with a mechanism to identify the most effective marketing campaigns. Market research and analysis will allow you to serve them better when you analyze their needs. I recommend that you learn more about these technologies and implement them immediately.

Please let me know if you would like more information about any of these technologies. We have Microsoft certified professionals with over 50 years of applied technology experience. We can offer you a wide range of services from online computer repair through database design, server setup, network setup, web development and search engine optimization. Please contact us today to schedule your free technology evaluation.

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