Deliver Your Leads In Real-Time To Your Clients By Phone What is Telemarketing?

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What is Telemarketing?

One very good marketing strategy is to use the telephone to sell your products and services. Telephone sales or Telemarketing is a widespread and widespread method to efficiently communicate with your customers and get sales. Due to the nature of Telemarketing, you are only dependent on your words and tone of voice to close a sale. Be aware that effective telephone skills will reflect your personality over the phone. Telemarketing has both advantages and disadvantages. Here we show you a list of some of them.

Advantages of Telemarketing:

It has a great impact. You have all the information available to a customer with one click, which greatly reduces the cost of sales. You no longer need to send your employees on a visit. It is also easier for sales representatives to inform customers about new products and services.

It is cooperation. Instead of just looking at numbers or profiles, the marketer sets up conversations with customers.

This is soft. Unlike other media in Direct Marketing, a Telemarketing campaign has the potential to change the relationship based on the response we receive. In addition, you can constantly update the customer database, in a short time and without leaving your office. It’s a way to always be in touch with your customer

That is the measure. At each step of the Telemarketing campaign, the results can be compared with those previously established, and a company can improve, analyze the benefits, identify errors and take corrective actions to change the plan for the next steps.

It runs fast. Phone calls are short, actions are taken immediately, customer responses are quick, and sales and results are real-time.

Some of the negative aspects of Telemarketing are:

1. One of them is lack of visual contact; so you can’t use gestures or facial expressions. Some customers can be uncomfortable when products are shipped to them over the phone

2. A phone call can be easily forgotten after you hang up. It is therefore necessary to confirm the telephone communication in writing, even in a simple letter

3. To get the desired results, a company must place the product in the market before the Telemarketing campaign. Otherwise, the customer will not know the product or service.

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