Deliver Your Leads In Real-Time To Your Clients By Phone Why Calls-To-Action Are Important

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Why Calls-To-Action Are Important

What is a call-to-action? In marketing, a call-to-action or CTA is an instruction to the audience that provokes an immediate response, usually an imperative such as “call now,” “learn more,” or “make an appointment.”

When marketing your real estate business, calls-to-action take on many different looks and purposes. You are in business to sell homes so you need to generate new leads and referrals and to do that, you need to direct prospects to connect with you. This is where a call-to-action can help. A button, banner and link are all calls-to-action and they always perform better when there is a sense of urgency.

Common Call-to-Action

Download. Is it a First Time Buyer’s Guideis or Tips to get a mortgage, offering prospects something of value in exchange for their email address is a great call-to-action. Remember not to ask for too much in return or it will suddenly become a burden and the prospect will not follow through. Simply ask for a name, email and maybe one other piece of information like a phone number. The more you ask, the more you risk a bounce rate.

Par. It can be a button or a hyperlink. Use this CTA when you want someone to share your social media or blog post. There are plugins that will appear in your selection of spots on the blog post, but generally, sharing a CTA at the top of the post works best. Facebook gives businesses a call-to-action on their pages. Use these to direct visitors to your site to link to.

Subscribe. If you have a blog, add a “subscribe” button. Place it at several points on your blog, especially the first page in a right or left column of your content. You can add a “subscribe” pop-up when the audience has almost finished reading your article.

Scheduling. Providing a link to an online scheduler is a great CTA because your prospect can book an appointment without having to call or leave messages or bother with you. A link to a scheduler in an email or on a web page is easy for visitors to use outside of office hours. A calendar planner simply shares your available time. The client sets the time and you get a notification. You can confirm the appointment or send an alternative time. Booking an appointment online is easy and convenient, and the best part is that appointments can be made seamlessly through your email system 24/7.

Note that the online scheduler is probably the least used and offers the most value over email. Use the online planner in your “new list” emails to help customers plan trips or set up appointments to sign papers. Add a link to your email signature and remind clients that they can book appointments around THEIR schedule using the scheduler. Influence the urgency of booking time to find new listings in a very tight real estate market directly through your email signature.

Get More Information. This CTA is usually at the end of an article or web page. The CTA is to answer other questions by contacting you or by entering information in the contact form.

These are just a few of the CTAs that are commonly used in marketing to convert a promotion into a customer. Add CTAs to every web page, blog post and email newsletter to provide a reason to engage with you while providing another point of contact.

Try an online planner in your email signature. Every email you send has a call-to-action. Customers can book appointments online and add time to their calendar – without calling, emailing or any hassle. See how calls-to-action like online scheduling can boost your business.

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